Background and Vision | Sales Schema

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The Agency Lead Generation Course 2.0

INTRO

Background and Vision (4:45)
Resource Checklist (2:56)
Copy Ideas Library (1:01)

1. CONCEPTS: The Right Foundation for Predictable Revenue.

The Five Prospecting Commandments (12:55)
How to Get Maximum Leverage Through Delegation (7:21)
Flashlight vs. Laser Pointer (6:16)
LinkedIn Sales Navigator Workshop (11:52)
Action Items (0:53)
Section 1 Slides

2. COPY: How to De-Risk Business Conversations.

How to Use Context to Your Advantage. (4:00)
The One Simple Task... (2:16)
Six Guidelines for Effective Outreach Copy (14:52)
Action Items - Craft Your Outreach Template (2:52)
Sec 2 Slides

3. SYSTEMS: Build Your Agency's Lead Generation Machine.

The Lead Generation Universe - Tools and Automation (3:27)
How Inbound and Outbound Interact (7:11)
Building Your Outbound Engine - How to Enrich Data and Launch Your Campaigns (6:55)
Outreach Cadence Samples (9:23)
The Longterm Growth Path (8:25)
Action Items + Q&A (4:55)
Section 3 Slides

4. OPTIMIZATION: A Case Study in Closed Business.

Case Study Intro - Metrics and Benchmarks (9:17)
Campaign Diagnosis - Making Sense of Replies (5:30)
The Hit Campaign Dynamic: Meetings and Closed Business (6:43)
Action Items (0:49)
Section 4 Slides

4.1. Relationship-Driven New Business At-Scale. (Bonus Section).

Intro to Relationship-Driven Prospecting. (2:10)
Using the Historic Client Commonality. (6:33)
Alumni Connections, Geographies, and Lego Blocks. (2:06)
Indirect Connectors and The Hopscotch Approach. (5:56)

5. THOUGHT LEADERSHIP: How to Plug Into the Right Audiences.

The Power of Existing Audiences (6:40)
How to Use Targeted Outreach to Secure Dozens of Placements (5:23)
Thought Leadership Q and A (5:06)
Section 5 Slides

BONUS Materials

Webinar: How to Sell Agency Services in Uncertain Times (88:18)
Webinar: Relationship-Driven New Business At-Scale.

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Background and Vision

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