This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
The Agency Lead Generation Course 2.0
INTRO
Background and Vision (4:45)
Resource Checklist (2:56)
Copy Ideas Library (1:01)
1. CONCEPTS: The Right Foundation for Predictable Revenue.
The Five Prospecting Commandments (12:55)
How to Get Maximum Leverage Through Delegation (7:21)
Flashlight vs. Laser Pointer (6:16)
LinkedIn Sales Navigator Workshop (11:52)
Action Items (0:53)
Section 1 Slides
2. COPY: How to De-Risk Business Conversations.
How to Use Context to Your Advantage. (4:00)
The One Simple Task... (2:16)
Six Guidelines for Effective Outreach Copy (14:52)
Action Items - Craft Your Outreach Template (2:52)
Sec 2 Slides
3. SYSTEMS: Build Your Agency's Lead Generation Machine.
The Lead Generation Universe - Tools and Automation (3:27)
How Inbound and Outbound Interact (7:11)
Building Your Outbound Engine - How to Enrich Data and Launch Your Campaigns (6:55)
Outreach Cadence Samples (9:23)
The Longterm Growth Path (8:25)
Action Items + Q&A (4:55)
Section 3 Slides
4. OPTIMIZATION: A Case Study in Closed Business.
Case Study Intro - Metrics and Benchmarks (9:17)
Campaign Diagnosis - Making Sense of Replies (5:30)
The Hit Campaign Dynamic: Meetings and Closed Business (6:43)
Action Items (0:49)
Section 4 Slides
4.1. Relationship-Driven New Business At-Scale. (Bonus Section).
Intro to Relationship-Driven Prospecting. (2:10)
Using the Historic Client Commonality. (6:33)
Alumni Connections, Geographies, and Lego Blocks. (2:06)
Indirect Connectors and The Hopscotch Approach. (5:56)
5. THOUGHT LEADERSHIP: How to Plug Into the Right Audiences.
The Power of Existing Audiences (6:40)
How to Use Targeted Outreach to Secure Dozens of Placements (5:23)
Thought Leadership Q and A (5:06)
Section 5 Slides
BONUS Materials
Webinar: How to Sell Agency Services in Uncertain Times (88:18)
Webinar: Relationship-Driven New Business At-Scale.
Copy Ideas Library
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock